Wu ziyang 0368325

Week 1 - Week 6 Wu Ziyang / 0368325 Illustration and Visual Narrative / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1: Exercises TABLE OF CONTENTS INTRODUCRTION LECTURE LAB 1 TASK 1 LAB 2 1.Introduction This module aims to introduce the students to the process of creating visual concepts from ideas and its pictorial communication to an audience in the form of illustrations. Through studio assignments and demonstrations, students will understand the history of visual communication, the essential skill of telling stories via images and the work processes of professional illustration. A variety of relevant media, materials and techniques are explored. Lectures on the working methods of successful illustrators will support the practical aspects. Task 1: Exercises (20% - Individual) Time Frame: Week 1 - Week 4 Description: In Class Exercises. Digital and Analogue. To show competencies in; tacit making skills, digital proficiencies as well as analogous abilitie...

23.09.2024 - 07.10.2024 / Week 1 - Week 3 Wu Ziyang / 0368325 Brand Corporate Identity / MKT62404 / Bachelor of Design (Honours) in Creative Media Task 1: Breaking Brand Table Of Contents LECTURES  INSTRUCTIONS TASK  FEEDBACKS  REFLECTIONS  FURTHER READING Lectures Brand Corporate Identity is an integral part of graphic design discipline as it focuses on the visual integrity of a brand. As such the module introduces students to the basics of identity design and the effective use of symbols in the area of visual communication. What is a brand? "A brand is a person's gut feeling about a product, service, or company while companies can't control this process, they can influences it by communicating the qualities that make this product different than that product. "When enough people arrive at the same gut feeling, a company can be said to have a brand. In other words, a brand is not what you say it is. It's what they say it is." It is a mental construct shared b...