Wu ziyang 0368325

June 5, 2025 - July     2025(Week 6 - Week 13) WuZiyang/ 0368325 Graphic design/Bachelor of Design in Creative Media Creative Brand Strategy - Task 3 INSTRUCTION Task 3. Description You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to  execute the visual identity and design applications  for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application. Based on Task 2A:  Ideation, create and execute a Brand Campaign applied both for online and offline experiences. Design at least four online touch points (website, social media, and introduction video are compulsory). Creativity and relevancy is crucial in applying the proposed branding strategy. Do consider how the design applications will engage with the target audience (consider customer journey and enga...

    April  21, 2025 - (Week 1 - Week 14) WuZiyang/ 0368325 Graphic design/Bachelor of Design in Creative Media Creative Brand Strategy - Task 2A & 2B INSTRUCTION PROJECT 02 – DESIGN BRIEF PROPOSAL (30%) Timeframe: Week 01 – 05 (Deadline Week 05) 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign. 2B: Design Direction You are to articulate the design direction by developing a set of mood boards or Stylescape, comprising logo style, visual style, colour palettes, typography, graphic elements, tone of voice/ personality & etc. This will be the proposed look and ...

25/04/2025- / /2025 (Week 1-) WU ZIYANG / 0368325 Creative Brand Strategy | BDCM | Taylor's University Task 1 INSTRUCTION Lecture Week 1 In the first week, our course will be replaced by a briefing session of another module, which is called "Packaging and Product Design". At the briefing, all the students majoring in design learned that this would be an interdisciplinary project in collaboration with students from the business school and the Department of Psychology, centered around the graduation project of business school students, that is, to develop a specific product. Each major has its own duties, and the division of labor is as follows: Business school students: Responsible for product development, financial planning and competitive analysis; Graphic design student: responsible for designing packaging for products; Psychology student: Responsible for the formulation of the scoring mechanism, competitive analysis and market research. As students majoring in graph...