Wu ziyang 0368325

 WU ZIYANG  / 0368325 Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Final Project INSTRUCTION Overview: In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design. Tasks: Research and analysis: You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience. Design and production: Students must design and create a digital mock-up of the five merchandise items. Promotional Strategy: Deve...

WU ZIYANG / 0368325 Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Project 2 INSTRUCTONS As the part of the interdisciplinary project, we had to design the packaging of the food product being developed by business students (TBS). As design students we had to work together with TBS and SLAS students to develop a commercial viable product. This was done by ensuring cross-references in the packaging design and the brand of the product, target group of people, and the overall business strategy. Our Responsibilities: Research & Analysis: Get to know the product, its special selling points (USP) and carry out market and consumer research in order to pin the target audience. Concept Development: Development fresh and innovative design ideas of the packaging design that contains message of the brand and customized to the targeted consumer. Design Implementation: Create a polished final design of the package based on a suitable size, attractive ...

WU ZIYANG  / 0368325 Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University Project 1 INSTRUCTIONS For in class practice, we have to make a packaging for a massage ball.I found the packaging I liked online and started making dieline for it. Fig 1.1 Dieline for massage ball 1 Fig 1.2 Dieline for massage ball 2 Fig 1.3 Box for massage ball Item 1:  Premium Chopsticks High-quality chopsticks are usually made of high-grade materials such as rosewood, ebony or metal carvings, and have a high price and collection value. They are often used in gift or high-end tableware occasions. However, if such chopsticks are only packaged in simple plastic sealing or paper bags, they are prone to scratches, moisture, and lack displayability. By customizing packaging boxes, not only can protection be enhanced and damage prevented, but also the overall appearance can be improved through traditional pattern design, making it more ritualistic and cu...

WEEK 1-WEEK4 Wu Ziyang /0368325 Packaging and design merchandising design Exercise / Packaging Analysis Instruction Exercise / Case Study Timeframe : Week 1 - Week 4 Description : Exercise - Packaging Design Analysis (20 marks) (1 product a week) Overview : Choose 4 products in the market that you believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis: Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience and branding. Market Research: Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis: Research and analyse the packaging designs of competing products in the same category. Identify trends and best practices in packaging design within this product cate...