Wu ziyang 0368325

25/04/2025- / /2025 (Week 1-) WU ZIYANG / 0368325 Creative Brand Strategy | BDCM | Taylor's University Task 1 INSTRUCTION Lecture Week 1 In the first week, our course will be replaced by a briefing session of another module, which is called "Packaging and Product Design". At the briefing, all the students majoring in design learned that this would be an interdisciplinary project in collaboration with students from the business school and the Department of Psychology, centered around the graduation project of business school students, that is, to develop a specific product. Each major has its own duties, and the division of labor is as follows: Business school students: Responsible for product development, financial planning and competitive analysis; Graphic design student: responsible for designing packaging for products; Psychology student: Responsible for the formulation of the scoring mechanism, competitive analysis and market research. As students majoring in graph...

WEEK 1-WEEK4 Wu Ziyang /0368325 Packaging and design merchandising design Exercise / Packaging Analysis Instruction Exercise / Case Study Timeframe : Week 1 - Week 4 Description : Exercise - Packaging Design Analysis (20 marks) (1 product a week) Overview : Choose 4 products in the market that you believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis: Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience and branding. Market Research: Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis: Research and analyse the packaging designs of competing products in the same category. Identify trends and best practices in packaging design within this product cate...