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Digital and Social Media Communication

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Wu Ziyang 0368325 Digital and Social Media Communication 22 / 09 / 2025 — 02 / 01 / 2026 (Week 01 — Week 14) Bachelor OF DESIGN (HONERS) IN CREATIVE MEDIA Instruction Module Information Booklet TASK Task 1: Brand Information You are required to conduct a detailed study of a selected brand or client. Your analysis should include, but is not limited to, the following elements: Brand Story:  Provide an overview of the brand’s history, values, and unique identity. Products/Services List:  Detail the core products or services the brand offers. Target Market: Identify the audience the brand serves, including demographics and psychographics. SWOT Analysis:  Examine the brand’s Strengths, Weaknesses, Opportunities, and Threats. Vision and Mission:  Outline the brand’s guiding principles and long-term objectives. Social Media/Marketing Channels:  Identify the platforms the brand uses and evaluate its current marketing efforts. Fig 1.1, Kourbe French Canele, week 2 ...
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Refelction

 Reflection This semester's Korean class has really helped me rethink the pace and challenges of learning a new language. We started with simple self-introductions, and then I gradually picked up topics like talking about family, expressing locations, ordering food, and discussing time and dates. It was a bit tough at times, but I also made a lot of progress. At first, the stuff about self-introducing and talking about family was pretty easy for me. I got the hang of it quickly and could breeze through the exercises in class. That part felt super rewarding! But as we moved on to things like location expressions and how to structure dates and times grammatically, I realized my grasp on particles wasn’t so solid. I kept mixing up "에" and "에서", plus I'd often hesitate when trying to put sentences together. The grammar part is definitely where I'm struggling the most; I ended up making more mistakes on tests compared to other sections. Still, after practicin...
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Writing 4

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My Weekly Schedule  나의 일주일간의 여행.월요일에학교에서수업해요.학교에서 친구를 만납니다.화요일에 도서관에서 숙제를 해요.도서관에서 책을 읽어요.오후에는 커피숍에서 커피를 마셔요.수요일에 집에서 저녁을 먹어요.학교에서 한국어를 공부해요.집에서 음악을 들어요.목요일에는 체육관에서 운동합니다.체육관에서 몸을 움직이다.금요일에 식당에서 식사합니다.식당에서 친구와 밥을 먹습니다.토요일에는 집에서 쉽니다.집에서 영화를 봐요.일요일에 공원에서 산책합니다.공원에서 사진을 찍다.저녁에는 방 안에서 하루를 정리합니다.방에서 다음 주 계획을 세웁니다. In Class with friends In campus
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Writing 3

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WU ZIYANG 0368325 저는 이번 주에 학교에서 정말 바쁘게 지냈어요.월요일에는 오전 9시에 수업이 시작돼서 8시 30분에 학교에 도착했어요.10시 30분에는 조별 과제를 준비했어요.화요일에는 11시에 발표 수업이 있어서 아침부터 좀 긴장했어요.12시 30분에 친구들과 학교 식당에서 점심을 먹었어요.오후 3시에는 한국어 수업이 있어서 열심히 들었어요.수요일에는 10시에 도서관에서 공부했어요.2시에 교수님과 상담이 있어서 준비를 많이 했어요.목요일에는 9시 수업을 들은 후 11시에 과제 제출을 했어요.오후 4시에는 동아리 모임에 참석했어요.금요일에는 1시부터 3시까지 실습 수업이 있었어요.수업이 끝난 후 3시 30분에 친구들과 카페에 갔어요.이렇게 일주일 동안 정말 정신없이 지냈어요. 주말에는 조금 여유로운 시간을 보냈어요.토요일에는 오전 10시에 일어나서 11시에 쇼핑을 갔어요.오후 2시에는 친구와 영화관에서 영화를 봤어요.6시에 맛있는 저녁을 먹고 집에 돌아왔어요.일요일에는 9시에 일어나서 10시에 커피를 마셨어요.오후 1시에는 공원에서 산책을 했어요.저녁 7시에 다음 주를 위해 공부를 했어요. 주말 덕분에 다음 주도 열심히 보낼 수 있을 것 같아요. Picture in class In cinema
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Writing 2

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Writing 2 안녕하세요.저는 유학생입니다.지금 말레이시아에 있어요.아침 일찍 일어나다.수업을 들으러 학교에 갑니다.학교에는 많은 친구들이 있습니다.우리 같이 공부해요.점심에는 학생 식당에 가서 밥을 먹습니다.식당에 맛있는 음식이 있습니다.식사 후에 도서관으로가요.도서관에 책이 많이 있다.저녁에 기숙사로 돌아옵니다.기숙사 방에 컴퓨터가 있습니다.저는 컴퓨터로 한국 드라마를 즐겨 봅니다.밤 12시 침대에 누워서 잔다. Picture in class
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Study Plan&Writing 1

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 Study Plan I'm a student majoring in Creative Media. My name is Wu Ziyang and my student ID is 0368325 . The main reason why I study Korean is that I like Korean dramas and K-pop very much. My favorite Korean drama is "The Penthouse". I hope that one day I can understand the original dialogue and lyrics, and also hope that when I travel or exchange in South Korea in the future, I can communicate in Korean by myself. My goal is to master the Korean alphabet and pronunciation in a short period of time and be able to give a simple self-introduction. In the medium term, I hope to be able to understand basic dialogues and read some lines from Korean dramas. The long-term goal is to have smooth communication when traveling in South Korea. I plan to study for about seven to eight hours every week. On Monday, review the content from the lecture class. On Tuesday, practice pronunciation. On Wednesday, master the content from the tutorial class. On Thursday, memorize words. On F...
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Packaging & Merchandising Design - Final Project

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 WU ZIYANG  / 0368325 Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Final Project INSTRUCTION Overview: In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design. Tasks: Research and analysis: You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience. Design and production: Students must design and create a digital mock-up of the five merchandise items. Promotional Strategy: Deve...
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