Packaging & Merchandising Design - Final Project

 WU ZIYANG / 0368325

Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University 

Final Project

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INSTRUCTION

Overview:
In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design.

Tasks:Research and analysis: You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience.

Design and production:
Students must design and create a digital mock-up of the five merchandise items.

Promotional Strategy:
Develop a comprehensive promotional strategy to increase brand awareness and drive sales. Consider various channels and tactics to reach the target audience effectively. Tailor the promotional strategy to the specific goals of the project and target audience.

Assessment Criteria:
Creativity and originality: The merchandise items should be unique, creative, and original, reflecting the brand's message and values.
Visual design: The merchandise items should be aesthetically pleasing and visually aligned with the packaging design.
Brand messaging: The merchandise items should effectively communicate the brand's message and values.

First，We discussed and came up with some that could serve as merchandise design items.

*Ideas* 

- Neck towel 

- ⁠bottle waterproof stickers

- ⁠Shoe bag 

- ⁠Hair scrunchie 

- ⁠Mini fitness journal 

- ⁠Waistband?

- ⁠cap / visor hat

- ⁠sweat absorbing headband

- ⁠UV mask

- ⁠motivational keychain

- ⁠Medal 🏅

- ⁠Dyo Active bottle bag

After consaltion with Mr. Shamsul，Neck towel ，Shoe bag，Mini fitness journal ，⁠cap / visor hat have been approved. Then we strat it. Pocket fitness journal book and pop display is my part.

At first, I had no idea about the content of the fitness book because I had never learned about it before. So I searched for relevant content on Google and pinterest. After I got some inspiration, I began to have a preliminary try.

Fig 1.1 Moodboard for Fitness book

Fig 1.2 Attempt 1

Fig 1.3 Attempt 1

Fig 1.4 Pop display Attepmt 1

After consaltion with Mr. Shamsul，he said that our design are too different,we need to follow the same theme and color scheme for all of our 5 mercandises so everything looks unified. He gave a lot of examples to us. And even the pop display must follow the same theme and color and there is no strategy and rational behind the pop display.

Fig 1.5 Example from lecturer

So then our group discussed the color palette.

Fig 1.6 Color Palette

Fig 1.7 Fitness book Attempt 2

Fig 1.8 Fitness book Attempt 2

Fig 1.9 Fitness book Attempt 2

Fig 1.10 Fitness book Attempt 2

Fig 1.11 Pop display Attempt 2

After discussing with my group members, I revised the cover again

Fig 1.12 Fitness book Attempt 3

Fig 1.13 Fitness book Attempt 4

Fig 1.14 Final fitness book design

This is our presentation slide

REFLECTION

Throughout the entire project, I gained valuable experience in the product creation process that is consistent with the brand identity and packaging design. I realized that product design must go beyond aesthetics. It should convey the brand's story and strengthen the connection with consumers.

One of the main challenges I encountered was ensuring consistency between the product and the original packaging design. During the process of developing the concept, I discovered the importance of maintaining the color scheme, layout and visual theme to achieve a cohesive brand. This process taught me how every design element - even the tiniest details - can form a unified brand image.

Another important learning point is practicality and originality. I find that products should not only look attractive but also provide functional value to the target audience. This consideration prompted me to explore creative and practical product concepts that can truly enhance customer engagement, rather than merely serving as decorative items.

When working with the group members, we communicated very smoothly. All the members of my group are excellent

Overall, this project has enhanced my ability to balance creativity and brand consistency, strengthened my research and visual narrative skills, and deepened my understanding of how products can be a powerful extension of packaging design in building brand loyalty and recognition.