Digital and Social Media Communication
Wu Ziyang 0368325 Digital and Social Media Communication 22 / 09 / 2025 — 02 / 01 / 2026 (Week 01 — Week 14) Bachelor OF DESIGN (HONERS) IN CREATIVE MEDIA Instruction Module Information Booklet TASK Task 1: Brand Information You are required to conduct a detailed study of a selected brand or client. Your analysis should include, but is not limited to, the following elements: Brand Story: Provide an overview of the brand’s history, values, and unique identity. Products/Services List: Detail the core products or services the brand offers. Target Market: Identify the audience the brand serves, including demographics and psychographics. SWOT Analysis: Examine the brand’s Strengths, Weaknesses, Opportunities, and Threats. Vision and Mission: Outline the brand’s guiding principles and long-term objectives. Social Media/Marketing Channels: Identify the platforms the brand uses and evaluate its current marketing efforts. Fig 1.1, Kourbe French Canele, week 2 ...