Project 2 Design Brief Proposal

April 21, 2025 - (Week 1 - Week 14) WuZiyang/ 0368325 Graphic design/Bachelor of Design in Creative Media Creative Brand Strategy - Task 2A & 2B INSTRUCTION PROJECT 02 – DESIGN BRIEF PROPOSAL (30%) Timeframe: Week 01 – 05 (Deadline Week 05) 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign. 2B: Design Direction You are to articulate the design direction by developing a set of mood boards or Stylescape, comprising logo style, visual style, colour palettes, typography, graphic elements, tone of voice/ personality & etc. This will be the proposed look and ...