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Showing posts from June, 2025

Project 2 Design Brief Proposal

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    April  21, 2025 - (Week 1 - Week 14) WuZiyang/ 0368325 Graphic design/Bachelor of Design in Creative Media Creative Brand Strategy - Task 2A & 2B INSTRUCTION PROJECT 02 – DESIGN BRIEF PROPOSAL (30%) Timeframe: Week 01 – 05 (Deadline Week 05) 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign. 2B: Design Direction You are to articulate the design direction by developing a set of mood boards or Stylescape, comprising logo style, visual style, colour palettes, typography, graphic elements, tone of voice/ personality & etc. This will be the proposed look and ...

Packaging & Merchandising Design - Project 1

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WU ZIYANG  / 0368325 Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University Project 1 INSTRUCTIONS For in class practice, we have to make a packaging for a massage ball.I found the packaging I liked online and started making dieline for it. Fig 1.1 Dieline for massage ball 1 Fig 1.2 Dieline for massage ball 2 Fig 1.3 Box for massage ball Item 1:  Premium Chopsticks High-quality chopsticks are usually made of high-grade materials such as rosewood, ebony or metal carvings, and have a high price and collection value. They are often used in gift or high-end tableware occasions. However, if such chopsticks are only packaged in simple plastic sealing or paper bags, they are prone to scratches, moisture, and lack displayability. By customizing packaging boxes, not only can protection be enhanced and damage prevented, but also the overall appearance can be improved through traditional pattern design, making it more ritualistic and cu...