Project 2 Design Brief Proposal

  April 21, 2025 - (Week 1 - Week 14)

WuZiyang/ 0368325

Graphic design/Bachelor of Design in Creative Media

Creative Brand Strategy - Task 2A & 2B


INSTRUCTION




PROJECT 02 – DESIGN BRIEF PROPOSAL (30%)
Timeframe: Week 01 – 05 (Deadline Week 05)


2A: Ideation
From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.

2B: Design Direction
You are to articulate the design direction by developing a set of mood boards or Stylescape, comprising logo style, visual style, colour palettes, typography, graphic elements, tone of voice/ personality & etc. This will be the proposed look and feel of your Brand Campaign.




First of all, I wrote my plan for the campaign in a doc.





Task 2A，作者 WU ZIYANG




2B  Design direction: mood board + style setting

In order to unify the visual tone of the entire brand activity, I developed a set of moodboards including color matching, fonts, and emotional images to clarify the direction of this design.

MOODBOARD LINK  https://www.canva.com/design/DAGpAALXrV8/e7aKsSI0v4oNwjE9m2HLhQ/edit







FeedBack:
Week 5: I need to present a design brief of the campaign in class. The teacher said that my design brief is about the world, and this scope is too broad. I need to create something that can resonate with consumers. I can find the background and encourage customers to make choices that are more suitable for their daily lives, and perhaps make changes to their daily lives.

Week 6: I need to write down my design summary and call to action in the slide. I just did the research. The professor suggested that I could design the entire campaign based on swot, and then I would know how to work from one step to another

Week 7: This week, we held a moodboard for the campaign. The professor suggested that I could look for the existing posters. Once I found one, it would be my benchmark and I needed to do more research. Many works would be created from the posters.




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