Typography - Task 3: Type Design and Communication
13 NOV 2023 - / Week 8 - Week12
Wu Zi Yang/0368325
Typography / Bachelor of Design (Hons) in Creative Media
Task 3 : Type Design and Communication
Table of content
1. lecture
2. instruction
4.feedback
LECTURE
refer to task 1
INSTRUCTION
EXERCISE
Figure 1.1 Internet
About row height
The line height can be understood as an invisible box wrapped around the font, and the upper and lower space between the font and the box is half a line.According to the W3C principle, the distance from the eyes to the screen is 25cm for the best reading distance. The base line height in Western is usually about 1.2 times the font size.
The line height can be understood as an invisible box wrapped around the font, and the upper and lower space between the font and the box is half a line.According to the W3C principle, the distance from the eyes to the screen is 25cm for the best reading distance. The base line height in Western is usually about 1.2 times the font size.
Different word weights reflect different hierarchical relationships and emotional feelings. Thin fonts give people a feeling of delicacy and lightness, while bold fonts give people a feeling of solemnness and seriousness. Therefore, when defining font norms, we need to consider what scene to use what word weight, so as to maintain a good reading experience.
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2.sketches
We use three different pen tips to draw typefaces.
Figure 2.1 Calligraphy
Figure 2.2 Sketches
Figure 2.3 Sketches
Figure 2.4 Sketches
After thinking about it, I started designing in
AI, first I created a 1000x1000 canvas and expanded its length so that I could
lay the fonts on it
After creating the canvas, I transferred the ruler function of the AI software
through Mr.Vinod's classroom guidance, allocated the space, and positioned the
height, baseline and bottom line.
At the week 11 MR. VOIND rechecked our fonts. MR. VINOD said because I am learning, have the right level for the first time. So I should keep it simple and send.
Then teacher help me make a new 'G' . And ask me to design others letter refer to the new 'G.
I finished it and then show it to teacher. MR. VINOD said the "N" should be straight .
4. Fontlab
Fig 5.4 final poster (black) JPG
After a period of study, Mr.Vinod gave me a certain understanding of layout. In task 3, I learned how to make fonts, which is very interesting. In the future, I can make many interesting fonts by myself, and I can use my own fonts to complete some graphic designs without worrying about copyright issues. It also allowed me to find out my own font design style, which gave me a deeper understanding of typography.
Observation
In the process of production, I discovered the process of font design and the tools of production. In the production process, we need to use AI to design the font first. In the design process, we need to make the morphological characteristics of each font consistent, equal height, and the font must be readable and easy to read. In FontLab, I learned how to adjust the spacing of fonts, and adjust the spacing to make fonts more beautiful.
Finding
Through task 3, I learned the importance of typography. Its beauty can make people want to read it more easily, and it is indispensable in graphic design.
Form and Communication: Typographic Design (Form and Communication: Typographic Design) is a book about typographic design. It covers a number of topics related to typography and aims to explore the importance of typography design in conveying information and expressing meaning.
The book explores the basic principles and techniques of typographic design, such as layout, font selection, calculation, solution, and layout application. It explains how these design elements are used to create typographic works that are attractive, easy to read, and fully informative.
In addition to the technical aspects, the book also discusses the cultural and social implications of typographic design. It explores typography styles and trends in different cultural contexts, as well as the application of typography design programs in areas such as advertising, brand image, and social media.
Because early capital letters were cut into stone, these letters developed with a minimum number of curved lines, for curved strokes were difficult to cut (Fig. 2-3). Lowercase letters evolved with reed-pen writing. Curved strokes could be written quickly and were used to reduce the number of strokes needed to write many characters.
Capline: An imaginary line that runs along the tops of capital letters and the ascenders of lowercase letters.
Meanline: An imaginary line that establishes the height of the body of lowercase letters.
x-height: The distance from the baseline to the meanline. Typically, this is the height of lowercase letters and is most easily measured on the lowercase x.
Baseline: An imaginary line upon which the base of each capital rests.
Beard line: An imaginary line that runs along the bottoms of descenders.
The proportions of the individual letterform are an important consideration in typography. Four major variables control letterform proportion and have considerable impact upon the visual appearance of a typeface: the ratio of letterform height to stroke width; the variation between the thickest and thinnest strokes of the letterform; the width of the letters; and the relationship of the x-height to the height of capitals, ascenders, and descenders
Figure 3.1 Sketches1
Figure 3.2 Sketches1
Figure 3.3 Sketches1
Mr. VINOD said what I am doing is like drawing the letters like and changing
the angle to fit whatever I am trying to do I should not change the angle.
So I make it some change.
Figure 3.2 Sketches1
Then teacher help me make a new 'G' . And ask me to design others letter refer to the new 'G.
Figure 3.2 Sketches2
Finally, this is my final outcome.
Figure3.2 Sketches2 final
Figure3.3 Sketches2 final PDF
After AI production, I began to use FontLab, the software recommended by Mr.Vinod, for follow-up production. I copied and pasted the fonts I designed in the AI into Fontlab.
After exporting my font, which I decided to name 'Regular', and installing it on my laptop, I created a poster as instructed.
Fig 4.1 Fontlab
Fig 4.2 FontLab Screengrab
Download font here：https://drive.google.com/file/d/1xCZ-rKnd0Q0Ws-CBYlyr4YCToWrZQSnh/view
5.Poster Design
Fig 5.1 final poster (white)PDF
Fig 5.2 final poster (white) PDF
Fig 5.3 final poster (white) JPG
FEEDBACK
Week9 My font isnot designed according to the standard of horizontal lines
Week 10 general feedback Once I close the panel in a particular direction, I need to maintain that
angle,So when I rings these letters, I can then digitise the style of letters
right, but I needs to write it properly for not like.
specific feedback To be consistent, what I am doing is like drawing the letters like and
changing the angle to fit whatever I am trying to do I should not change the
angle. Once I hold in one angle I right in that angle.
WEEK 11 general feedback MR. VINOD said because I am learning, have the right level for
the first time. So I should keep it simple and send.
specific feedback Then teacher help me make a new 'G' . And ask me to design others letter
refer to the new 'G.
WEEK 12 This Mondy is public holidays. MR. VINOD take the online class, and unkonwn our font again.
REFLECTION
ExperienceAfter a period of study, Mr.Vinod gave me a certain understanding of layout. In task 3, I learned how to make fonts, which is very interesting. In the future, I can make many interesting fonts by myself, and I can use my own fonts to complete some graphic designs without worrying about copyright issues. It also allowed me to find out my own font design style, which gave me a deeper understanding of typography.
Observation
In the process of production, I discovered the process of font design and the tools of production. In the production process, we need to use AI to design the font first. In the design process, we need to make the morphological characteristics of each font consistent, equal height, and the font must be readable and easy to read. In FontLab, I learned how to adjust the spacing of fonts, and adjust the spacing to make fonts more beautiful.
Finding
Through task 3, I learned the importance of typography. Its beauty can make people want to read it more easily, and it is indispensable in graphic design.
FURTHER READING
Figure 1 typographic design
The book explores the basic principles and techniques of typographic design, such as layout, font selection, calculation, solution, and layout application. It explains how these design elements are used to create typographic works that are attractive, easy to read, and fully informative.
In addition to the technical aspects, the book also discusses the cultural and social implications of typographic design. It explores typography styles and trends in different cultural contexts, as well as the application of typography design programs in areas such as advertising, brand image, and social media.
Figure 2 typographic design
Figure3 typographic design
Meanline: An imaginary line that establishes the height of the body of lowercase letters.
x-height: The distance from the baseline to the meanline. Typically, this is the height of lowercase letters and is most easily measured on the lowercase x.
Baseline: An imaginary line upon which the base of each capital rests.
Beard line: An imaginary line that runs along the bottoms of descenders.
Figure 4 typographic design
In summary, the book introduces the importance, basic principles and techniques of typographic design, as well as its role in disseminating information and resonating with the audience
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