Publishing Design
WU ZIYANG / 0368325
Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 1
INSTRUCTION
Lectures
Lecture 1 （Formats）
- Publications: books, nnewapapers, magazines
- The book is a medium to document andtransmit, ideas, knowledge, records, historyand so much more.
Question:
In your view, what factor/sinfluence and determine the format of abook?Historical Format
The progression from simple and complex tokens to bullae set the stage for the earlyforms of pictographic writing on clay tablets
Lecture 2: (History Of Prints)
2nd – 8th Century AD: Early Chinese Printing Techniques
The origins of printing trace back to ancient China in the 2nd century AD. In 175 AD, the Chinese emperor commanded that the Confucian classics be engraved in stone. Scholars eager to preserve these texts would press sheets of paper onto the stone and rub them with charcoal or graphite, creating a white-on-black text impression. This technique of stone rubbing was one of the earliest ways written content was reproduced and shared.
Korea and Japan: AD 750 - 768
The invention of printing is a striking achievement of Buddhists in East Asia. Korea takes the lead. The world's earliest known printed document is a sutra printed on a single sheet of paper in Korea in AD 750
One of the first known examples of woodblock printing in Japan is the Hyakumanto Darani, which translates to "One Million Pagodas and Dharani Prayers." Empress Shōtoku ordered the construction of one million tiny wooden pagodas in 764. Each one had a small printed scroll with Buddhist text on it, measuring about 6 by 45 cm. As a token of appreciation for the Emi Rebellion's successful suppression that year, these were given to temples all over Japan. Several of the original pieces from this project, which is the first known instance of woodblock printing in Japan, are still in existence today.
The first printed book: AD 868
The earliest known printed book is Chinese, from the end of the T'ang dynasty. Discovered in a cave at Dunhuang in 1899, it is a precisely dated document which brings the circumstances of its creation vividly to life.
The scroll, which was created by joining sheets of paper along their edges, is 16 feet long and 1 foot high. Its first sheet is particularly significant because it has the earliest known printed illustration of the Buddha sitting on a throne and surrounded by holy attendants.
Chinese Publishing : 10th–11th Century
In the 10th and 11th centuries, Chinese printing flourished. Entire collections of Confucian classics, along with thousands of Buddhist and Daoist texts, were reproduced using intricate woodblock printing methods. Although the process of carving each character into wooden blocks was labor-intensive, it enabled the widespread distribution of scholarly and religious knowledge throughout China.
Movable type: From the 11th century
- age
- user
- lran-lraq =Mesopotamian civilization
- Egypt = Ancient Egyptian civilization,
- India-Pakistan-Afghanistan = Indus Valley civilization,
- China = Han Chinese civilization
- Europe (Turkey & beyond) = European civilization
Innovation almost always shadows technologyNew technology creates opportunity. lf thetechnology has potency it would have acascading effect on other areas of life.
Fig. 1.1 Regions
For Mesopotamia Denise Schmandt-Besserat(1995) contends in her essay on the token system “Record Keeping Before Writing,” that“lt is remarkable that the first writing system developed from a counting technology.
The progression from simple and complex tokens to bullae set the stage for the earlyforms of pictographic writing on clay tablets
Fig.1.2 clay tablets
The oldest surviving Palm leaf manuscript is from Nepal and dates around the 800-900 CE. However palm manuscripts may have been used as far back as 1000 BCE in the Indus Valley'. it was a medium that was common across South Asia.
Fig. 1.3 Palm Leaf Manuscript
Chinese characters in the early period are written in vertical columns, so a thin strip of bamboo is ideal for a single column. To create a longer document, two lines of thread link each bamboo strip to its neighbour. The modern Chinese character for a book evolves from a pictogram of bamboo strips threaded together.
An imperial court eunuch by the name of Cai Lun submitted a report in 105 CE of a new substance.
An imperial court eunuch by the name of Cai Lun submitted a report in 105 CE of a new substance.
Fig.1.4 Bamboo books
Parchment was first invented in Turkey,197-159 BC, which later spread to Europe.Parchment is made from animal hide. With papyrus and bamboo one could make scrolls but with leather this was not possible as it was to thick and heavy. Around 50 AD, Europeans started making parchment books.
The use of paper would make it slow journey west, from China to Persia-Arab empires and eventually through Turkey vis-à-vis the Ottoman empire to mainland Europe
Paper becomes widely available in Europe during 1400-1500 CE. The ingredient to make paper changes until 1860s when wood pulp is first used to print the Boston Weekly Journal.
2nd – 8th Century AD: Early Chinese Printing Techniques
The origins of printing trace back to ancient China in the 2nd century AD. In 175 AD, the Chinese emperor commanded that the Confucian classics be engraved in stone. Scholars eager to preserve these texts would press sheets of paper onto the stone and rub them with charcoal or graphite, creating a white-on-black text impression. This technique of stone rubbing was one of the earliest ways written content was reproduced and shared.
Fig 2.1 Confucian Carved
Korea and Japan: AD 750 - 768
The invention of printing is a striking achievement of Buddhists in East Asia. Korea takes the lead. The world's earliest known printed document is a sutra printed on a single sheet of paper in Korea in AD 750
Fig 2.2 Dharani sutra exhibited at the National Museum of Korea
The first printed book: AD 868
The earliest known printed book is Chinese, from the end of the T'ang dynasty. Discovered in a cave at Dunhuang in 1899, it is a precisely dated document which brings the circumstances of its creation vividly to life.
The scroll, which was created by joining sheets of paper along their edges, is 16 feet long and 1 foot high. Its first sheet is particularly significant because it has the earliest known printed illustration of the Buddha sitting on a throne and surrounded by holy attendants.
Fig 2.3 The First Printed Book
In the 10th and 11th centuries, Chinese printing flourished. Entire collections of Confucian classics, along with thousands of Buddhist and Daoist texts, were reproduced using intricate woodblock printing methods. Although the process of carving each character into wooden blocks was labor-intensive, it enabled the widespread distribution of scholarly and religious knowledge throughout China.
To make printing a useful and effective means of disseminating information, movable type—individual, pre-formed characters or letters that can be arranged into text and reused—is essential.As early as the 11th century, China began experimenting with this concept, but its success was hindered by two major problems. First, the Chinese writing system has a vast number of characters, making typesetting difficult. Second, the materials used to create Chinese characters were too fragile for frequent use, as they were made of clay and fired like pottery.
As early as the late 14th century, Korea had established foundries for casting movable type in bronze—several decades before the development of printing in Europe. Bronze proved to be resilient enough to withstand repeated use, allowing for the printing, disassembly, and rearrangement of new texts—a sharp contrast to China’s earlier attempts with delicate pottery.
At the time, Koreans were still using the complex Chinese writing system, which posed challenges due to the large number of characters. To address this issue, they invented their own alphabet in 1443, known as Hangul. Interestingly, this development occurred just as Gutenberg in Europe was experimenting with movable type printing—despite the fact that alphabetic systems had been used in the West for over two thousand years.
Gutenberg & Western Printing: AD 1439 - 1457
When two business partners sued Gutenberg in Strasbourg in 1439, his name was first associated with printing. Although no tangible proof from this period has survived, witnesses claimed to have seen a press and metal type among his possessions, indicating he was already creating small printed texts using movable type.
Gutenberg was in Mainz when he was next mentioned in relation to printing. He used his printing equipment as collateral to borrow 800 guilders from Johann Fust in 1450. A noteworthy and dramatic period in printing history was the period between Gutenberg and Fust.
The World's Largest Book
The Kuthodaw Pagoda, which means "royal merit," is situated at the foot of Mandalay Hill in Mandalay, Myanmar (formerly Burma), and it features the world's largest book permanently displayed in stone.
Every stone tablet is kept beneath a tiny stupa, which resembles a cave and has a roof and a valuable gem on top. These stupas, which are grouped in a circle around a central golden pagoda, number 729 in total.
Fig 3.1 World's Largest Book in Kuthodaw Pagoda
Exercises
Final Book Size: 220mmx155mm
Figure 1 Book Size Explorations
Fig 2 Preferred Size for my Book
Then I followed the tutorial on exercise 2, folding the paper.
Exercise 3: Van De Graff
Figure 3 Signature Folding System
Figure 4 Classical Grid Structure
Figure 5 Classical Grid Structure PDF
Figure 6 Determining grids PDF
Figure 7 Form & Exercise PDF
Figure 8 Text PDF
After consulting with Ms.Vit, she suggests that all of the image need to be 300 dpi, so I move all of the image to photoshop to adjust the dpi. Here is my finished illustration:
Figure 9 Illustration PDF
Layout
I got feedback that I need to change some illustration's color, and don't need the box for title,text need to be fair among the pages,the colors and illustrations looks nice.
Figure 10 Layout PDF
COVER
Figure 11 Final Cover
Spread Version
Figure 12 Spread Version PDF
HTML 5 LINK：https://online.fliphtml5.com/Wuziyange-book/rkko/
Printed Book
Figure 13 Poster Reference
Figure 14 Poster Attempt
I'm not satisfied with the current attempt, so I'm trying again according to the style of my book.
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Figure 15 Final Poster
Poster PDF
Figure 16 Final Poster PDF
FEEDBACK
Week 12
General Feedback: Submit your physical book today.
Specific Feedback: Some text typography need to revise
Week 11
General Feedback: prepare for your presentation and the poster
Specific Feedback: Proceed to print out your book.
Week10:
Dont need the weird box; the illustration should be in same red color; the layout ok but the flow and distribution of text need to be fair among the pages.
Week 9 : Teach how to do page numbers, how to put the bleed in the cover and what is to be expected next week
Week 8: no consultation (ILW)
Week 7
General Feedback：More exploration is needed. I just placed the illustrations on the whole page, making it look like a children's book
Specific Feedback：The beginning of each line cannot have only one word
WEEK 6
General Feedback: illustration should use 300dpi and also do not use jpeg format when importing into Indesign.
Specific Feedback:When adding images to a page, we can't just drag and drop them in, we have to add bleed.
WEEK 5
General Feedback: During the lesson Ms. Vitya introduced us to Typography and then proceeded to complete our movements exercise.
WEEK 4:
In week 4, we need to complete the exercise, continue grid determination, and start developing story sketches.
WEEK 3
General Feedback: watch the remaining lecture videos in class and complete Exercise 4 and Exercise 5
Specific Feedback:Showing our 3,000 word story.
WEEK 2
General Feedback: Watch the video of the lecture and continue in class to complete the first three exercises.
Specific Feedback: Complete a 3,000 word story and find 10 relevant reference images.
WEEK 1
Our instructor gave us an overview of all the assignments for the semester. And watch lectures about the exercises on youtube.
Experience
This module has been a fulfilling learning journey for me, offering me an opportunity to delve deeply into the background of publishing design. In these assignments, I explored how to effectively format text content and illustrations, and at the same time learned to design layouts that effectively convey the content.
Observation
I find that visual elements are crucial in conveying information. From choosing fonts and colors to designing layouts that enhance readability, every detail plays a crucial role in creating a clean and functional design.
Discovered
I realized that good publishing involves better design of many important factors, all of which play an indispensable role in presenting the overall appearance of a book. It also involves everything from materials and layouts to fonts and images, which together create an impression. It involves a deliberate combination of creativity, technical knowledge and precision to turn the vision into reality.
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