Assignment 2: Research - Critical Review
22/4/24-03/6/24 (Week 1 - Week 7)
Wu Ziyang
0368325
Bachelors of Design(Honors) in Creative Media Design
Taylor's University
Assignment 2 :Research - Critical Review (Secondary research)
Brand Corporate Identity | Task 1: Breaking Brand
23.09.2024 - 07.10.2024 / Week 1 - Week 3 Wu Ziyang / 0368325 Brand Corporate Identity / MKT62404 / Bachelor of Design (Honours) in Creative Media Task 1: Breaking Brand Table Of Contents LECTURES INSTRUCTIONS TASK FEEDBACKS REFLECTIONS FURTHER READING Lectures Brand Corporate Identity is an integral part of graphic design discipline as it focuses on the visual integrity of a brand. As such the module introduces students to the basics of identity design and the effective use of symbols in the area of visual communication. What is a brand? "A brand is a person's gut feeling about a product, service, or company while companies can't control this process, they can influences it by communicating the qualities that make this product different than that product. "When enough people arrive at the same gut feeling, a company can be said to have a brand. In other words, a brand is not what you say it is. It's what they say it is." It is a mental construct shared b...
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