Brand Corporate Identity | Task 2: Logo
23.09.2024 - 07.11.2024 / Week 1 - Week 7
Wu Ziyang / 0368325
Brand Corporate Identity / MKT62404 / Bachelor of Design (Honours) in Creative Media
Task 2: Logo
All lectures 1 to 5 are completed.
TASK 2A: RESEARCH & ANALYSIS
Week 2 (30/09/2024)
Requirements:
- Collect 28 different logos from your daily interactions, such as those seen when leaving the house, browsing online, or driving.
- Then, identify and describe the logos in words. Follow the outline/framework that is provided in this task:
- Background: The story/history behind the logo's design.
- Type of logo: Logotype, logo mark, etc.
- Style: Descriptive, abstract, etc.
- Graphic elements: Shapes, icons, symbols, etc.
- Colour scheme: Warm, cool, secondary, primary, etc.
- Typography: Font style, characteristics, etc.
Submissions:
- Submit the work using Google Slide, remember to convert it into PDF.
Progress:
For this task, we were required to collect 28 logos and analyse them based on the framework questions provided in the MIB. I preferred to list down the logos I would like to work on before starting the analysis.
Figure T2A.1: Listing Logos
Then, I started to analyse the logos in Google Slides.
Week 3 (10/10/2024)
Final Submission of Task 2A
Figure T2A.3: Final Submission of Task 2A (PDF)
TASK 2B: logo
Week 1 (23/09/2024)
Requirements:
- Concurrently, while doing the above and upon selection or identification of your brand/occupation, produce 2 sheets of idea-sketches weekly (the more the merrier) for the development of your logo.
- Initially, use mind-maps to identify important keywords or key visuals. Develop these into idea sketches and then later into concepts. Narrow down the most promising ideas and concepts. The developed logo in its final most appropriate form will need to be digitised, in black and white (only after approval of the BW version can you embark on selection of colour in Project 3). All progression or exploration—the various evolution of the draft logo—must be documented meticulously, labelled and described at every stage in your eportfolio post.
Progress:
Career Choices
We were asked to come up with at least three career choices and then answer the questions on page 3 based on the guidance provided in myTimes.
Pet Bakery
The stars fall into the sea, the puppy falls into the arms, and the cake wants to fall into your stomach.
What service(s) / product(s) are you providing?
You can choose exquisite baked bread at will.
You can interact with the puppies in the store, feed them and caress them.
Cakes can be customized.
How do you differentiate yourself from others?
The puppy's logo is printed on the packaging bag.
The cake products are mainly made of puppies.
The bread is very exquisite.
You can pet the puppy when you buy bread. The puppy has a cheerful and lively personality.
Who will be interested with your product(s) or service(s)?
People who like pets,
girls who like exquisite desserts,
people who love puppies and desserts
Week 2 (29/09/2024)
Mind Maps
For the next step, I need to create two mind maps: one for "Business" and another for "Brand Name" based on my chosen career, which was pet bakery. I classified them as Initial because I wanted to improve/change the ideas later on.
Figure T2.1: Mind Map 1 - "Business
Figure T2.2: Mind Map 2 - "Brand Name"
Week 3 (07/10/2024)
Here are the sketches I did for my logo. I classified them as Initial because I would get feedback later on.
Figure T3.1: Sketches1 (Initial)
Figure T3.2: Sketches2 (Initial)
I haven't decided on the name of my brand yet. With the help of my teachers and classmates, I decided to name it my own baker. The logo I designed cannot have other colors, only white and black, so I need to modify it. The logo I designed is mainly cute. My teacher said I am good at mascot illustrations, which is my strong point.
Figure T3.3: Detailed Sketches1 (Update)
Figure T3.4: Detailed Sketches2 (Update)
Week 4 (14/10/2024)
This week, we continue to design our own brand logo, improve it according to the suggestions given by the teacher last week, and explore other forms more.I didn't have much inspiration this time.
Figure 4.1: Detailed Sketches3
Figure 4.2: Detailed Sketches4
Week 5 (21/10/2024)
After the initial completion of the design and improvement of the logo, we need to digitize the selected logo. During this period, we need to carry out more exploration for a logo, such as modifying some details to make the logo present different states
I chose the logo I made in the first time, and made it more vivid by changing different expressions in the logo during the study.
Fig 5.1 Digitization
At the same time, I also made some artistic designs on the font of the logo, and tried to put it somewhere inside the logo, but it did not succeed
Ms lilian gave me some suggestions on the location of the logo name, which can be placed under the logo and divided into two rows, or can be placed on the right side of the logo, which gives me some inspiration.
And I redesigned the fonts to make them easier to read.
I finally settled on the final form of the logo
Fig 5.2 Final outcome
Week 6 (28/10/2024)
We need to do more to explain and improve every detail of the logo, reverse logo, logo space rationalization and clear space, logo and principle, logo minimum size, logo animation from the logo and many other items
Reverse logo
At lilian's suggestion, I only added black to the shoes with the original logo.
Fig 6.1 Reverse logo
Logo in Color
I chose orange and green, which is different from the usual bakery logo, because I think adding green can highlight a healthy image.
Fig 6.2 Logo in color
I made a reasonable space according to the standard lines when designing the logo
Fig 6.3 Logo space Rationalization
Logo with Rational
I rethought my brand positioning and came up with a rationale
My own baker is a bakery that allows consumers to make their own bread or cakes. Professional bakers will teach during the process, allowing consumers to experience the fun of making to the greatest extent. After the making is completed,they can take away the products they made by themselves.
Fig 6.4 Logo with Rational
Logo Minimum size
The first time I tried, I designed two sizes, and based on lilian's suggestion, I was able to reduce the smallest size and add a middle size
Fig 6.5 Logo minimum Size
Patterns Devierd From Logo
I chose the shape of the chef's hat in the logo, which is more interesting, and designed it as a circle
Fig 6.6 Patterns Devierd From logo
According to the characteristics of my logo, it has the characteristics of human beings, so I hope to design a piece of bread that looks emotional, so I found some leg movements as a reference in the design, so I designed a piece of bread that is very happy after tasting the bread
Final Submission of Task 2B
Reflections
Experience
Though this assignment, When I made my own logo, I followed the pattern that the brand wanted and added some human elements to the logo. After many attempts and designs, I finally decided on a logo that could be digitized.
Observation
When making a logo, I found that it was easy to make one, but making many similar logos at the same time required more exploration and accumulation. This assignment gave me experience, and I need to discover and explore more distinctive logos in my future life.
Findings
Creating a logo takes a lot of thought and some good old experience from watching what works. There are definitely some rules to follow! Things like color and font choice really matter when it comes to the final look. This shows that a great logo isn’t just about being unique; it also needs to clearly show what the brand is all about and connect with the people it's meant for.
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