Brand Corporate Identity / Task 3: Positioning & Identity


.2024 - .2024 (Week 11 - Week 13)
WU ZIYANG / 0368325
Brand Corporate Identity / Bachelor of Design (HONS) in Creative Media
Task 4: Brand Guidelines


Instruction



Task 3: Positioning & Identity



Brand Applications Artworks
https://drive.google.com/drive/folders/18CjIWq4iMlHCKCxmdgpiM34JA0kppTEu?dmr=1&ec=wgc-drive-hero-goto



Mock up Credits
Letterhead：https://graphicburger.com/a4-paper-psd-mockup/

namecard： https://www.xiaohongshu.com/explore/63f73c920000000014026ce2?xsec_token=ABOD7gOkXVn5zsUOs0nPAA8NaCMSxYLWW0YFL72p5vFUo=&xsec_source=pc_search&source=web_search_result_notes

invoice：https://graphicburger.com/poster-mockup-psd-portret-landscape/

stamp：https://graphicburger.com/rubber-stamp-psd-mockup-4/

wax seal： https://www.pinterest.com/pin/815573813955801248/

pakage： https://www.xiaohongshu.com/explore/63f73c920000000014026ce2?xsec_token=ABOD7gOkXVn5zsUOs0nPAA8NaCMSxYLWW0YFL72p5vFUo=&xsec_source=pc_search&source=web_search_result_notes

foogbag：https://www.xiaohongshu.com/explore/63f73c920000000014026ce2?xsec_token=ABOD7gOkXVn5zsUOs0nPAA8NaCMSxYLWW0YFL72p5vFUo=&xsec_source=pc_search&source=web_search_result_notes

company front：https://www.pinterest.com/pin/48061921635761378/

store front：https://www.pinterest.com/pin/880946377132949642/



Feedback

Week 7

My brand story is pretty good. For the next application task, I haven't made a sketch yet, and I need to find a visual reference


Week 9

-take off the telephone email website

-If I start to introduce different graphic won’t be able to get a good feeling about the brand

-Envelope design needs to highlight what is primary and what is secondary

-website design hierarchy of information is not very clear, that all is detracting

environment design I need to put my logo picture and logo name together.


Week 10

I need a grid system, I didn’t do this. My inversion layout is not the same size, I need the grid system to help me determine, the font size needs to be consistent.I need to use a grid of 6 columns







Refelection

Experience
-
It was fun to design the branding app, I applied the logo to different items and made some company-related merchandise for it. I also created an interactive web page for my brand brand introduction. It also allowed me to witness his life in a different context while designing my brand application and formulating the brand.

Observation
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I have noticed that the transformation of a brand into a practical application is a huge challenge, requiring attention and keeping to what the brand originally intended and wanted to achieve. When looking for collateral references and ideas, it must be closely tied to the direction the brand is taking. In practical application, can not separate the brand logo and name, and need to highlight the focus of expression, so that customers can see at a glance what the brand wants to express.

Findings
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Through this assignment, I found that building a strong brand image goes hand in hand with maintaining consistency in practical applications. The brand guide is not only the standard for the proper use of the logo, but also establishes the basis for the overall visual image of the brand. The consistency of the logo and application promotes audience recognition and trust, helping to form a brand image that is well-known and trusted by customers.

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