Brand Corporate Identity / Task 4: Brand Guidelines

 

25.11.2024 - 16.12.2024 (Week 10 - Week 13)

WU ZIYANG / 0368325

Brand Corporate Identity / Bachelor of Design (HONS) in Creative Media

Task 4: Brand Guidelines

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Instructions

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Task4： Brand Guideline

Visual Reference

Figure 1.1 Visual Reference from Printerest

Figure 1.2 Visual Reference from Printerest

Chosen Grid System & Margin

Figure 1.3 Grid System Used 

Initial Layout Thumbnail

Final Submission

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Feedback

Week 10

I need a grid system, I didn’t do this. My inversion layout is not the same size, I need the grid system to help me determine, the font size needs to be consistent.I need to use a grid of 6 columns

Week 11

I used too many fonts, this task was only allowed to use a maximum of 3 different fonts, my layout is very standardized, does not show features, looks boring, for example some pages can just be full pictures, just to break up the monotonic

Week 12

I did not jump to my directory, the teacher taught me how to jump to the corresponding page, and my line spacing is not completely unified, and I need to add the contact information of the brand on the last page

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Reflection

This module gave me the ability to conceptualize the brand I came up with, working around this brand was very challenging at first, I didn't know how to start

This brand coaching assignment made me realize how important it is to have a visually appealing brand identity. I learned how to pick fonts that fit the personality of the brand and how typography is most interesting. Also, understanding what our target consumer group likes is crucial to creating a brand guiding visual.

Through research and analysis, I found that it is very important to maintain the consistency of brand image. From using a logo to choosing a color scheme, every detail plays a key role in showcasing a brand's personality. I've come to understand that clarity is crucial - making sure that anyone who interacts with the brand can easily grasp and apply the guidelines.