Wu ziyang 0368325

 WU ZIYANG  / 0368325 Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Final Project INSTRUCTION Overview: In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design. Tasks: Research and analysis: You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience. Design and production: Students must design and create a digital mock-up of the five merchandise items. Promotional Strategy: Deve...

WU ZIYANG / 0368325 Minor Project / Bachelor of Design (Honours) in Creative Media / Taylors University Minor Project INSTRUCTION LECTURE What is Design Thinking? Design Thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. It is not a fixed, linear process; rather, it is iterative, flexible, and adaptive. It emphasizes understanding the user, challenging assumptions, and redefining problems to identify alternative strategies and solutions. Key Elements of Design Thinking IDEO’s Three Phases: Inspiration – Understand the problem and gather insights. Ideation – Generate a range of ideas and potential solutions. Implementation – Turn ideas into tangible products or services through prototyping and testing.The Design Thinking Venn Diagram: The Design Thinking Venn Diagram: Desirability: What people need and want. Feasibility: What is technically and organizationally possible. Via...

WU ZIYANG / 0368325 Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Project 2 INSTRUCTONS As the part of the interdisciplinary project, we had to design the packaging of the food product being developed by business students (TBS). As design students we had to work together with TBS and SLAS students to develop a commercial viable product. This was done by ensuring cross-references in the packaging design and the brand of the product, target group of people, and the overall business strategy. Our Responsibilities: Research & Analysis: Get to know the product, its special selling points (USP) and carry out market and consumer research in order to pin the target audience. Concept Development: Development fresh and innovative design ideas of the packaging design that contains message of the brand and customized to the targeted consumer. Design Implementation: Create a polished final design of the package based on a suitable size, attractive ...

June 5, 2025 - July     2025(Week 6 - Week 13) WuZiyang/ 0368325 Graphic design/Bachelor of Design in Creative Media Creative Brand Strategy - Task 3 INSTRUCTION Task 3. Description You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to  execute the visual identity and design applications  for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application. Based on Task 2A:  Ideation, create and execute a Brand Campaign applied both for online and offline experiences. Design at least four online touch points (website, social media, and introduction video are compulsory). Creativity and relevancy is crucial in applying the proposed branding strategy. Do consider how the design applications will engage with the target audience (consider customer journey and enga...