Minor Project

WU ZIYANG / 0368325

Minor Project / Bachelor of Design (Honours) in Creative Media / Taylors University

Minor Project

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INSTRUCTION

LECTURE

What is Design Thinking?
Design Thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.
It is not a fixed, linear process; rather, it is iterative, flexible, and adaptive.
It emphasizes understanding the user, challenging assumptions, and redefining problems to identify alternative strategies and solutions.

Key Elements of Design Thinking

IDEO’s Three Phases:

1. Inspiration – Understand the problem and gather insights.
2. Ideation – Generate a range of ideas and potential solutions.
3. Implementation – Turn ideas into tangible products or services through prototyping and testing.The Design Thinking Venn Diagram:

The Design Thinking Venn Diagram:

1. Desirability: What people need and want.
2. Feasibility: What is technically and organizationally possible.
3. Viability: What is financially sustainable and makes business sense.

Additional Principles:
The process encourages divergent thinking (exploring many ideas) and convergent thinking (narrowing down to the best solutions). Tim Brown states that empathy is at the heart of design.

Applications Beyond Product Design
Contrary to the belief that Design Thinking is limited to product design, it has broad applications in healthcare, education, social innovation, and more.
Example: The Embrace Infant Warmer used Design Thinking to create a low-cost, heat-powered solution for premature babies.

Key Components:

• Introduction, Client Needs, Scope of Work, Proposed Solution.
• Timeline, Deliverables, Experience, Cost, Terms, Conclusion.
• Tips: Include visuals, be client-focused, explain design value, and use a clear problem-solution format.

How to Present Convincingly and Effectively
Best Practices:

• Focus on client needs, not just design details.
• Tell a story: Define the problem, present your solution, explain its impact.
• Avoid jargon; translate design into business value.
• Use visuals, be open to feedback, and end with a strong call to action.

How to Create Great Presentation Slides
Slide Design Principles:

• Purpose & Audience: Clear message, evoke emotion.
• Less is More: One idea per slide, use white space.
• Typography & Color: Readable fonts, limited color palette with contrast.
• Visuals & Animations: Use relevant, high-quality images and subtle transitions.
• Data & Storytelling: Use simple charts and infographics to highlight key points.
• Practice & Feedback: Rehearse and refine slides based on feedback.

Miro Board

Link:https://miro.com/app/board/uXjVI78F77s=/

Each of our teams (7 people) found research on Food aid from the Internet and put it on one microboard after another. The following is the research part of the microplate:

Then, we make a conclusion of the research :

2. Persona
Since we are focusing on traveler target audience, our persona is also based on that. First of, we make 3 different persona and then we consult to Mr.Mike, we evantually choosen 3 persona 

3. Data Collection

Here is our survey questions:

We separated the questions into 3 different personas.  So each personas have different questions.

Findings
After we done with the survey summary, we continue to fill up the findings part on the miro board before doing the proposal slide.

How Might We :

• How might we educate and support children living in B40 communities so that they understand about healthy eating, food aid, and balanced diets.
• How might we educate and support children living in B40 communities so that their families would not prioritize filling, cheap foods over healthier, costlier options.
• How might we educate and support children living in B40 communities so that their families could manage time constraints, fatigue, and convenience culture.

4. First Proposal Slide

After presenting it , we need to make some improvement. Here is our finished proposal slide : 

5. Gantt Chart
After doing the proposal slide and presented it, we continue on doing the mockup for Food Aid. We separated our tasks into a Gantt Chart to make it easier.

6. Final Presentation Slide
And here is our final presentation slide :

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REFLECTION

After going through this 14-week Minor Project module, I learned how to work in a team and deal with real-world challenges.

I'm very lucky that we have an extremely excellent team leader. Every week, we are very clear about what we need to do and have received timely feedback and suggestions for improvement. Under the leadership of the team leader, our work has been proceeding smoothly.

Overall, this module has enabled me to better understand how the real world transitions from creative development to team collaboration and response to feedback. This was a challenging yet meaningful experience that helped me grow both personally and professionally.