Brand Corporate Identity / Final Compilation

             
23.9.2024 - 16.12.2024 (Week 1 - Week 13)
WU ZIYANG / 0368325
Brand Corporate Identity / Bachelor of Design (HONS) in Creative Media
Final Compilation

Link




Instructions




Task 1: Breaking Brand






Task 2: logo

Task 2A：Logo Research&Analysis





Task 2B：Logo



Logo GIF Animation




Task 3: Positioning& Identity




Brand Application





Task 4: Brand Guideline




Refelction

Through the study of this module, I learned the power of visual effects in conveying brand concepts. I realized that creating a brand identity is not just about logo patterns and colors, but about creating a visual language that resonates with the brand's values. Through the study of this module, I also learned that the work of brand designers is not only to build a cohesive and memorable brand image, but also to build a strong and consistent brand image on various platforms, and create an effective communication of brand story and brand concept, in order to attract more target consumer groups.

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